Today’s Startup of the Day is True Gum.
True Gum is a pioneering eco-friendly company from Copenhagen, Denmark, offering a sustainable, plant-based alternative to traditional chewing gum. True Gum's commitment to using only plant-based ingredients and natural flavors, sourced from gum trees, sets a new standard for environmentally conscious consumers, ensuring a cleaner, greener future.
True Gum was founded by Peter Juul Regnersgaard, Jacob Jonasen Motzfeldt, Morten Ebdrup and Zabrina Ziegler. True Gum's founders embarked on a mission to reimagine chewing gum, starting in their home kitchens in Copenhagen, Denmark. After 472 prototypes and relentless dedication, they perfected a plastic-free recipe, transforming their idea into a reality sold in stores across Europe.